One William Street
Standing above the rest as one of Brisbane’s tallest buildings, the ‘Tower of Power’ required a firm voice with whispers of modernist sensibilities.
As the centre and catalyst for Brisbane’s business and governmental rejuvenation, 1 William is the new home for the Queensland State Government. The building lies close to several exciting infrastructure projects, including the Cross River Rail and Queens Wharf Development.
To market 1 William as Brisbane’s new beacon for the future, we developed a brand positioning and full leasing campaign that would tell a story about where the city was headed. Following this, an Electronic Information Memorandum, website creative and brochure spoke of greater collaboration and improved service moving forward.