A name once aligned with a notorious past, Boggo Road is now a favourite cosmopolitan destination of the South East.
This master-planned community embraced the redevelopment of a true heritage icon of Brisbane – The infamous Boggo Road Gaol – into a vibrant lifestyle precinct. The once over-populated prison previously hosted bushrangers, riots and executions. Now transformed into a vibrant collection of markets, apartments, dining and entertainment options, Boggo Road has left its past well behind.
Our holistic campaign saw an equally impressive shift in public perception via creative brand development, positioning strategies, full advertising campaign, out-of-home creative, print collateral and environmental graphics. The second stage of the campaign saw the design of a sales display suite, introducing hundreds of people to this exciting development.