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Acuity Risk

Acuity Risk

Using our unique market knowledge and particular set of skills, we helped design a safety net for those who live their life at full speed.


Acuity Risk provides a suite of insurance products with a very particular audience in mind. A full service broker, Acuity offers commercial insurance, cyber insurance, personal indemnity and motorsport insurance, to name a few. Our branding was to communicate experience, trust and professionalism – key elements in a customer-driven business.


After exhaustive research to acquire an intimate knowledge of Acuity, we got the green light to develop the marketing and positioning of sub-brands SuperiaSelf Managed Super Fund Insurance, and SpeedsureMotorsport Insurance. Our thorough knowledge of the industry led to effective brand development and a new suite of products for those niche market segments.