180 Brisbane - BRANDSTORMERS
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180 Brisbane

180 Brisbane

A collaboration with Daisho Japan saw the creation of 180 Brisbane – an iconic 152 metre skyscraper in the centrally located Ann Street in the Brisbane CBD.


Just like the flourish of the Brisbane River that traces its façade, this soaring commercial building presents fluidity between work, life and the city as a whole. Composed in a modern style, 180 Brisbane sets a new standard in architectural and sustainable design, including 34 storeys with commercial retail, parking and end-of-trip facilities.


In order to secure ongoing interest in the development from influential tenants, we developed a place-makingcampaign that successfully produced a new name, brand and positioning strategy, marketing collateral, a display suite, digital marketing toolkit, commercial leasing campaign and several popular events.